Schema markup is a type of structured data code that you add to your website to help search engines understand your content in specific, detailed ways. It can tell Google that a page contains a business address, a list of FAQs, a product price, an event date, or dozens of other content types. Proper schema markup can earn you rich results in search, which stand out and attract more clicks. We implement schema on every site using JSON-LD. Our FAQs explain why schema matters for search and AI visibility.