KLEAN COMPANIES

KLEAN Companies has a positioning problem most contractors would envy: they do too much. Excavation, tree removal, landscaping, lawn care, and snow removal, all under one roof, family-owned since 2009, working across the Twin Cities south metro. In person, that range is the pitch. One call, one crew, every season. Online, range is a liability if the site doesn't structure it. A visitor searching for foundation digging doesn't care about snow plowing, and a homeowner who needs eighteen dead ash trees removed doesn't want to dig through lawn care content to find out KLEAN can do it.

The Creative Depot built kleancompanies.com around KLEAN's actual sales logic: lead with the specialty, support it with the full-service story, and win the local search results one city at a time. 1. Excavation as the Spearhead Excavation is KLEAN's deepest expertise, so the site treats it that way. Instead of one generic excavation page, the work is broken into six dedicated sub-services: site preparation, land grading, trenching and utilities, foundation digging, drainage solutions, and land clearing. Each page speaks to a different buyer, from a homeowner with a drainage issue to a builder who needs a lot cleared and graded.

KLEAN now has a site that sells the way the business sells. Excavation leads with the depth it deserves, the other four services carry their own weight, and the full-service argument closes the deal. The service-area pages put KLEAN on the map in a dozen cities at once. The projects section does the convincing that no amount of marketing copy can. And every page ends the same way the sales process should: a free estimate, one click or one call away. The structure also compounds.