MINNESOTA SCHOOL OF BARTENDING

The previous website suffered from issues common to aging business sites: Outdated design and layout Unclear navigation that made it difficult to find class information Slow performance and poor mobile experience No clear enrollment funnel or calls to action Minimal SEO foundation Messaging that no longer aligned with the school’s reputation or the modern expectations of prospective students MSB needed a complete rebuild, not just a facelift.

The Creative Depot delivered a comprehensive rebuild anchored in Experience, Conversion, and Visibility. 1. A Complete UX and Visual Redesign We redesigned the site from the ground up with a modern, clean layout that guides visitors naturally toward key actions: Explore courses Understand the training process See graduation outcomes Contact the school or register Learn about job placement support The brand feel was refreshed with updated colors, typography, and visual hierarchy while preserving continuity with the school’s long-standing identity. 2. Streamlined Content & Messaging The previous content was fragmented and repetitive.

Since relaunching, MSB benefits from a site that is: Faster: significantly reduced load times Clearer: visitors find class information in fewer clicks More persuasive: stronger messaging drives higher inquiry volume More discoverable: improved visibility for bartending training and hospitality-career queries More professional: better aligning the digital presence with the school’s long-established reputation The school now has a website that truly represents the quality of their training and supports continued growth for the next decade.