Local SEO Setup Guide PDF | 40-Step Google Business Profile, Maps and Reviews Checklist for Small Business Owners | Fillable Worksheets

TCD-Local-SEO-Setup-Guide.pdf, 25 pages, US Letter. Fillable: type into the worksheets and checklists on screen and save, or print and write. Instant download after purchase. The file appears on your Purchases page and in the email Etsy sends.

7 sections, 40 steps, about 22 hours of setup spread over 4 to 6 weeks.
Section G: Google Business Profile, 12 steps from claiming to your first post.
Section M: Apple Business Connect, Bing Places, and Yelp, 3 steps.
Section W: Website local signals, 8 steps including schema markup and service pages.
Section C: Citations and directories, 4 steps.
Section R: Reviews, 4 steps with a request script and reply rules.
Section L: Local content and links, 4 steps.
Section T: Tracking and upkeep, 5 steps including how AI search describes you.
Every step has an ID, minutes to complete, why it matters, what done looks like, the free tool to use, and a numbered how-to.
Worksheets: master record, progress checklist for all 40 steps, monthly upkeep grid for the 13 repeating steps, citation tracker with 20 rows, and a tracking log across 6 checkpoints.

Gather the 8 details on the Before You Start page and write them on the master record. Work the sections top to bottom and check each step off when it matches the What Done Looks Like line. Block one hour a month for the upkeep page. Log your numbers at the start and compare at 90 days.

Owners of local service businesses, storefronts, and practices who want more calls from Google and would rather do the setup themselves than pay a monthly SEO retainer.

A free PDF reader such as Adobe Acrobat Reader, Apple Preview, or a web browser. Every tool named in the guide has a free tier.