Website Audit Checklist PDF + Scoring Spreadsheet | 60-Point SEO, UX and Conversion Review for Client Sites | Web Designer Template

TCD-Website-Audit-Checklist.pdf, 13 pages, US Letter, print or fill on screen.
TCD-Website-Audit-Scoring.xlsx, 4 tabs, opens in Excel or imports into Google Sheets.
Instant download after purchase.

60 checks split three ways: 20 Experience (UX and performance), 22 Visibility (SEO and AEO), 18 Conversion.
Every check has a pass standard, a how-to-check step using free tools, and a weight from 1 to 3.
Score each check 0, 1, or 2. Priority = (2 minus score) x weight, so a heavy failure lands at 6 and rises to the top on its own.
AEO checks included: AI crawler access, llms.txt, question-led headings, FAQ content, and an AI citation test in ChatGPT, Perplexity, and Google AI Mode.
Score summary page with three category scores, an overall score, and four grade bands.
12-row fix list with owner and due date columns.
Tools page listing the 10 free tools you need and the five pages to audit.
The workbook does the math: yellow cells are the only inputs, and the Fix List tab ranks every scored check highest priority first.

Open the 10 free tools listed on page 3. Score the homepage, top service page, one more service or location page, About, and Contact. Mark 0, 1, or 2 per check in the PDF or the workbook. Read the Summary tab for category scores and the lowest leg. Copy everything at priority 5 or 6 onto the fix list first, then 3 and 4. Re-score after the fixes ship.

Freelance web designers, small agencies, and marketing consultants who audit client websites, scope redesigns, or sell monthly SEO and maintenance work and need a repeatable, defensible way to show what is wrong and what comes first. Also works for a business owner auditing their own site.

Any PDF reader. Excel or a free Google account for the workbook. Every audit tool referenced in the checklist is free at the level the checklist needs.