FAQS.

Custom website builds start around $5,000 and scale with complexity. You get a fixed quote before you commit, no hourly billing, no scope creep surprises. We price based on what the project actually requires, not a menu of packages.

You can, and for some businesses that’s genuinely the right call. But if you care about page speed, search rankings, and not being locked into a platform you don’t own, a custom build on Next.js, WordPress, Webflow, or Shopify gives you control those builders can’t. We’ll tell you honestly if a DIY tool is enough for your situation.

Book a strategy call and we’ll look at it together. If your site loads fast, ranks decently, and just needs content or design tweaks, we’ll say so. If the foundation is broken (slow hosting, outdated code, no mobile responsiveness), a rebuild is usually cheaper than patching.

Depends on what’s broken. If it’s a WordPress or Shopify site that needs performance work, design updates, or bug fixes, yes. If it’s built on a platform we don’t support or the codebase is unsalvageable, we’ll tell you straight and recommend the best path forward.

We can rebuild on the same platform or migrate to a better fit. WordPress to WordPress, WordPress to Webflow, Squarespace to Shopify, whatever makes sense for your team and your goals.

We don’t run ad campaigns or manage social accounts. We build the site that makes those channels convert. If you need an ads manager or social strategist, we can point you to people we trust.

Website builds are 50/50: half when you sign, half after you approve the finished site on staging. The site goes live once final payment clears. AI visibility engagements are one flat monthly retainer, billed in advance. No surprise invoices.

Half when you sign, half after you approve the finished site on staging. The site goes live once final payment clears. No invoices in between, no surprise line items.

Yes. The codebase, the design files, and the CMS are yours. No lock-in, no proprietary page builders, no hostage pricing.

Most custom builds take 4–8 weeks from signed contract to launch. Simpler sites land closer to four, complex builds with custom integrations push closer to eight. You get a timeline before you commit and we stick to it.

At minimum: your logo, brand colors, and a rough idea of what you want the site to do. Access to your domain registrar and any existing hosting accounts helps too. We’ll send you a detailed onboarding checklist after kickoff so nothing falls through the cracks.

We write it together, and it happens before design. You bring the knowledge of your business; we shape it into page copy. Every page is written and approved before design begins, so the design is built around real words, not lorem ipsum with your content squeezed in later.

You won’t get blindsided. Your content is written and approved before design starts, and the design itself is a working prototype at a live URL, not a static mockup. We revise until you approve it, and nothing gets built until you sign off.

Launch includes a full QA pass, a plain-English guide covering updates, support, and billing, and a close-out call so nothing is left hanging. Need a change after that? We quote it and turn it around fast. No hourly surprises.

Yes. Every site ships with a CMS or page builder your team can actually use: WordPress, Webflow, or Shopify depending on the build. Text, images, blog posts, and metadata are all editable from a clean dashboard. The plain-English guide you get at launch shows you exactly how.

WordPress is open-source, endlessly flexible, and powers about 40% of the web, great if you need deep customization or a headless setup paired with Next.js. Webflow is a visual builder with clean hosting built in, great for marketing sites where your team wants to edit layouts without touching code. We’ll recommend the right one based on your team and goals.

Speed is non-negotiable. Every build targets passing Core Web Vitals, meaning sub-2.5-second load times, no layout shift, and snappy interactions. We optimize images, minimize code, and choose hosting infrastructure that keeps your Time to First Byte under 200ms.

Every site is built mobile-first, meaning we design for the smallest screen and scale up. Over 60% of web traffic is mobile. If your site doesn’t work on a phone, it doesn’t work. We test across devices and browsers before anything goes live.

We build every site with strong technical SEO foundations: clean markup, fast load times, structured data, proper meta tags, XML sitemaps, and schema markup. We don’t do ongoing SEO retainers like link building or monthly keyword campaigns. If you want ongoing visibility work, that is what the AI Visibility engagement covers.

Hosting is where your website actually lives on the internet. Yes, it’s a separate cost, either through a provider like Netlify or Vercel for Next.js builds, or the hosting built into platforms like Webflow and Shopify. We’ll set it up either way.

No. Most AI visibility work happens on existing sites. If your site is on WordPress, Webflow, Shopify, or anything else, we can work with it.

SEO gets you ranked in a list of links. AEO gets you cited in the answer itself. The fundamentals overlap, but AI engines evaluate sources differently, and most SEO shops aren’t optimizing for them yet.

It depends on the size of your site and how competitive your market is. After the initial audit is scoped, you get one flat monthly number. No setup fees, no surprise line items.