CERTIFIED RECYCLING

Certified Recycling faced several obstacles that were holding back growth and clarity:

• Two separate sites (main site plus an e-commerce subdomain) creating brand, UX, and SEO inconsistencies
• Poor navigation flow, causing users to get lost when trying to book services or buy recycling bags and products
• A dated design that didn’t communicate clarity, trust, or professionalism
• Thin content that wasn’t fully optimized for local recycling and disposal queries
• Weak search visibility for high-intent services such as appliance recycling, junk removal, mattress disposal, and commercial programs

The Creative Depot delivered a full overhaul built on Experience, Conversion, and Visibility, with the added technical challenge of merging two separate digital experiences into one seamless platform.

1. Unified Main Site and E-Commerce System

A single consolidated platform was designed to replace the old fragmented structure:

• The e-commerce store was moved out of its subdomain and integrated directly into the main website
• Product catalog and service offerings now live under one brand, one CMS, one navigation system
• SEO equity from both sites was preserved and redirected strategically
• User pathways were simplified, with no more jumping between two completely different experiences

The result is a cohesive, trustworthy system that reduces friction and strengthens the company’s brand presence.

2. Navigation Built Around What Visitors Came to Do

Visitors arrive to do one of two things: book a service or buy a product. The new navigation makes both paths obvious from any page, so someone looking to schedule an appliance pickup or order recycling bags gets there without a wrong turn.

3. Content Built for Local Search

Thin pages were replaced with real content for the high-intent services people actually search for: appliance recycling, junk removal, mattress disposal, and commercial programs. Each service now has the depth to rank and the clarity to convert.

After the rebuild and unification, Certified Recycling now benefits from a platform that is:

• More discoverable. Unified SEO architecture increases ranking potential.
• More intuitive. Users quickly find services, products, and booking options.
• More professional. Updated visuals and structure reflect a modern, trusted recycling provider.
• More conversion-ready. Higher clarity leads directly to more bookings and product sales.
• More efficient. One CMS, one domain, one experience.

The company now has a solid foundation for long-term organic growth, improved usability, and a frictionless path from first visit to booked service or completed purchase.