CRAFT HOMES

Before the rebuild, Craft Homes’ website struggled with issues that were limiting engagement and search performance:

• Outdated design that didn’t convey the craftsmanship of their homes
• Poor navigation that made it difficult to find available homes and other core content
• Thin or inconsistent copy that didn’t support discoverability or answer buyer questions
• Slow performance that hurt both UX and SEO
• No clear hierarchy or funnel, causing visitors to drop off instead of moving toward a tour or inquiry
• Underutilized SEO structure, causing low visibility for key new-construction searches

The Creative Depot delivered a full rebuild structured around two priorities: improving the user experience and building a high-performing SEO foundation.

1. Modern, Clean Visual Redesign

We refreshed the visual identity to match the premium quality of Craft Homes’ work:

• Clean, modern layout emphasizing photography and floor plan visuals
• Consistent typography and styling to create a refined brand feel
• Simplified visual hierarchy that highlights communities, models, and available homes
• Emphasis on craftsmanship, livability, and architectural detail

The new design positions Craft Homes as a modern, trusted homebuilder from the first impression.

2. Navigation Built Around the Buyer Journey

Homebuyers move through a predictable sequence: explore communities, compare floor plans, check available homes, schedule a tour. The new structure mirrors that journey. Communities, models, and inventory each have a clear home in the navigation, and every page points toward the natural next step instead of leaving the visitor to figure it out.

3. Content and SEO That Answer Buyer Questions

Thin, inconsistent copy was replaced with content that answers what buyers actually ask: what’s included, where the communities are, what makes a Craft home different. Combined with a proper SEO structure and faster performance, the site is now built to be found in Minnesota’s crowded new-construction searches.

After the rebuild, Craft Homes now has a website that is:

• More discoverable. Dramatically improved SEO structure and optimized content.
• More intuitive. Floor plans, communities, and inventory are easy to browse.
• More modern. Visuals and UX that communicate quality and credibility.
• More conversion-driven. Clearer CTAs and streamlined inquiry processes.
• More competitive. Stronger presence in a crowded Minnesota new-construction market.

The rebuild created a foundation that supports long-term organic growth and improved engagement across every visitor segment.